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SELLER SERVICES and
MARKETING |
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The following is an overview of my services and marketing approach:
1. DISCUSS Your Needs, explain Louisiana's Agency Law |
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2. VISIT Property
Measure home to determine square footage. Measure interior rooms. If home
is show ready, take marketing photos. |
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3. Prepare COMPETITIVE MARKET ANALYSIS (CMA)
Utilizing the Multiple Listing Service (MLS) as well as my experience showing
homes that are for sale and have sold, establish a probable sales price and
suggested list price. |
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4. Present findings, including SUGGESTIONS AND ADVICE
In addition to providing practical advice to showcase your home, a copy of the
popular "Dress Your House for Success" video will be provided.
Another helpful
video, "Price Your House for Sucess" is also
made available.
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These videos serve as a reminder to look
at your home and price through the eyes
of prospective buyers. |
5. LIST HOME
I will take the time necessary to fully explain the
listing agreement, the critical nature of the
property disclosure form as well as any
addenda that may be required by your company. This type of communication has
served my selling clients quite well. I encourage questions and seek to verify that the
details on ALL documents are understood.
6. Establish COMMUNICATION PLAN
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In addition to adhering to a communication plan
meeting your communication preference (phone, e-
mail, personal visit), you are provided all of my
contact numbers. My assistant is generally available
when I am with other clients. This support enables
me to provide full and undivided attention to my
clientsI
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| 7. Copy and Place PROPERTY DISCLOSURES |
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Completion of the property disclosure form is mandated by state law.
Placing and maintaining copies at the home is a value-added service I provide.
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8. Agent/Office PREVIEW
I am proud to be associated with agents who are also serious minded and
productive. After we tour your home, they will share their insights and
suggestions with me.
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9. Implement a MARKETING and SERVICE PLAN that includes: |
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E X T E N S I V E M A R K E T I N G!
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P R O M O T E T O R E L O C A T I N G B U Y E R S |
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Your home will be promoted to relocating buyers via my many websites as well as my own relocation buyers. I receive referrals from past clients as well as major corporations such as:
| Bassell |
Cendant Mobility |
| Conoco-Phillips |
Entergy |
| Global Industries |
GMAC |
| Harrah's |
Lyondell |
| PPG Industries |
Prudential |
| USAA |
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Derenda Grubb's
Web Presence!
Personal Web Sites
Derenda.com
LakeCharlesHomes.com
MLXchange personal site
REALTOR.COM personal site
Pointers to Derenda.com
LakeCharlesProperties.com
SWLARealEstate.com
SW-Louisiana-RealEstate.com
CENTURY 21 and CENTURY 21
Bessette Realty Websites
CENTURY21.com with hotlinks to
CENTURY 21 Communities
CENTURY21Bessette.com
Other Internet Exposure
Local Home Finder's Guide Web Site
Yahoo Real Estate
Ask Jeeves
Excite
Homegain
Fellow REALTORS IDX websites
Realtor.com
Blog on ActiveRain
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Marketing on the Internet
According to the National Association of REALTORS®, over 80% of today's home buyer starts their search on the Internet. It makes sense to list with the agent that can give you the maximum Internet exposure.
My exposure includes
expanded tours of
each listings features numerous interior and exterior photos, slide shows, links to community information, and mortgage calculators.
On select listings, floor plans, property plats, virtual tours are provided via derenda.com and CD.
Para Lens allows prospects to tour selected portions of your property from their computer. | |
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P R I N T M E D I A
NEWSPAPER
Lake Charles American Press
Southwest Daily News
$200,000 plus listings appear in:
The Times of Southwest LA
Lagniappe
Home Finder's Guide
PERSONALIZED BROCHURES
Mail
e-mail
Place at home
Place in TAKE ONE Box
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S I G N A G E
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Attention grabbing, brand leader CENTURY 21 yard sign
TAKE ONE Brochure Box with custom brochures
Qualifying homes receive the CENTURY 21 Fine Homes and Estates Sign
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T E L E V I S I O N
Cable Mart TV Ads 4 Times Daily
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10. Periodic REVIEWS
These reviews are accordance in accordance with our communication plan. |
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11. NEGOTIATING
There is much more to evaluating an offer than considering the price. I take
the time necessary to make sure that you fully understand the purchase
documents and assist in negotiation strategy. |
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12. PROCESSING
A great deal of work goes on behind the scenes, even after a contract is
achieved.
Assistant's Diya Vincent and Christina LeBlanc play an important role in
in keeping your closing on track. |
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13. CLOSING
I personally attend the closing to verify that the transaction closes in
accordance with the purchase agreement. |
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14. FOLLOW UP
As my Quality Service Surveys indicate, I follow up every step of the way,
including post closing to make sure that your transition was a smooth one. |
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| LINKS AND TOOLS FOR LAKE AREA SELLERS |
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